I was thrilled when my client called to say “I feel so Professional and all my clients are commenting on how much they love the new designs!”
Like so many solo entrepreneurs she didn’t think she could afford good, quality graphic design. Not sure what to do she fell into the pitfall of doing it herself while hiring out a few things to a one size fits all graphic design site.
Six months into her business, she realized that the high-quality service she offered was not reflected in her marketing material and it would be easier to charge the prices she knew her services were worth, with a more cohesive visual brand.
That’s when she decided her dream business was worth pulling out all the stops for.
She called me for a consultation and three months later we redesigned everything from the logo to the contracts. We created new business cards, brochures, rack cards, and newsletters. Most importantly she is proud of handing out her marketing material. She no longer has to stay up worrying about being judged on her business cards and not her service. That’s what I want for you.
I want you to be as proud of the material surrounding your product or service as you are of the actual product or service you offer. Your business is worth it and so are you!
You shouldn’t go it alone, and you don’t have too. You are four weeks away from having the brand you deserve.
I know you want:
a cohesive brand you are proud of
a custom logo that represents your company well
consistent, readable, marketing material that will allow you to get your business started and identify you as an expert in your field.
But I'm guessing you have a few concerns too and that's completely understandable.
You might be concerned that you won't like the designs you are presented with.
You might be unsure of the design process and wondering what the heck it's like to work with a designer anyway?
Most importantly you might be wondering what kind of perceived value you will gain through working with a professional.
So let’s walk through it together.
I want you to know that everything I design is custom tailored for you and your customer.
Before I get to work on the visual design, I get to know you, your business and your audience through a series of questions that we cover at our first meeting via phone, skype or over a cup of coffee. In branding jargon, these questions make up your "visual design brief."
You might already have a brief of your own, but I have found it very common that, that's not always the case.
If needed we will work together to ensure that we have a clear identification of the problem we are trying to solve and an ideal customer to design for.
Next up we talk about the vision for your brand and your position in the market place.
Once all the research is complete, I start the design process. I don't design on my own taste but rather that of your position in the market and your customers. Just a few of the things I consider when designing are; legibility, hierarchy, (what's the most important thing about the brand and is that what we are conveying), where is the eye being lead to and does the color match the psychology of what we are trying to convey?
When I present you with your three designs I let you know the why behind the what.
You are a critical part of the design process.
Once I show you the options, we discuss what is working and what is not, and then we start making changes. You get a set number of revision rounds depending on the package you choose. The purpose of the revision is to match the brief that we agreed on in the beginning. The goal always being to attract and connect with your ideal client and ultimately create something that you can be proud of and that sells.
But wait what is a round of revisions?
Once I provide the initial design, and we discuss, clients typically take 2 to 3 days to mill it over. Then you let me know all of your feedback. We discuss the feedback, and I make the changes. That is one round of revisions, and then the process starts over. The more revisions, the more time that will be added to your project but it is an integral part of the process and is to be expected.
My guarantee of sorts.
I don't offer refunds due to the highly customized nature of the work, but your satisfaction is of the utmost importance to me.
I promise to go in depth before we even start on the design to find out what you are trying to communicate and the best way to do that. Then I check in with you every step of the way. You have the opportunity for revisions and I expect and encourage you to use them.
Ultimately, only you have final approval at each milestone.
The Fine Print I want you to know.
I want to be very clear and honest here by saying once we have moved past a milestone and you have approved the milestone, you might choose to go back and change something because you have had a new idea based on the ideas that I have presented. This is perfectly understandable but because we cannot foresee those changes we have not budgeted for them, so if it is important that we go back and redesign we will have to increase the budget and this is often by 20% to cover the new work I will be creating for you.
Once we have finished your project you will:
have uncovered a clear understanding of your why, your position in the market and your customer (If you don't already know)
Your brand will allow you to charge based on your perceived value in the market place
You will start gaining that coveted "know, like and trust" through the customer recognition that comes from consistent branding.
You will have saved massive amounts of time from not trying to figure this aspect out on your own. You can use this time to put it back into your business or take a much deserved break to go to yoga, walk the dog or just watch another re-run of Fixer Upper.
This is not for you if you:
• want a bunch of designs that you choose from based on whims
• are looking for a big marketing and design firm
• your only concern is the price
• need it done tomorrow
This is for you if you are looking for:
• a custom visual brand that is tailor-made for you and your customer
• a one-on-one partnership with your graphic designer
• have an idea of how you want your brand to feel like but need extra guidance from someone who has experience and can execute your vision.
Let’s make your vision a reality. If you are ready to get started simply choose the best package that suits your needs below and click the link to get started. You can expect a response back from me within 24 business hours. I work with a limited amount of clients a month to ensure that you get all the time that your project requires, so book your spot today. Currently booking for June 2019.